Archive for Merchant services
Stop Losing Money To A High Priced Merchant Account
Posted by: | CommentsBusiness owners often overlook their merchant accounts because it only represents a small part of their overall financial picture. The reality is that merchants are overpaying and often don’t do anything about it because they believe it’s too much of a hassle to switch. Merchants that process transactions on a regular basis can save a significant amount of money by switching and it is significantly less work that most merchants might think.
When pricing accounts, both new accounts as well as pricing to switch over, most merchants look at nothing more than the qualified discount rate and base their decision on this number only. Instead of basing your decision to switch on just the qualified discount rate alone, you should instead base it on your effective rate which is the ratio of overall fees to the gross volume that you process. If you base it on the effective rate, you can usually always find a lower rate by modifying some components of pricing. If you’re overpaying by $100 per month on the non-qualified rate, you can keep all other rates the same and reduce just that fee alone to get an extra $1200 in your pocket every year.
There are per transaction fees for every merchant account. Sometimes this fee is not charged if the merchant has history and does a flat rate on just the discount rate. But even if the fee doesn’t show up on the statement, the merchant account provider and the bank still have this fee. They simply make it up in the discount rates. Flat rate pricing has one advantage and that is simply for accounting. It may be easier to know that every transaction is subject to a flat rate, either a flat per transaction or a flat percentage or discount rate.
If the average sale or average ticket items are small, the per transaction fees will represent a larger percentage of the overall fees than the discount rate. This fee doesn’t get taken advantage of by most merchant processors nearly as much as the discount rate, but shouldn’t be overlooked.
Business owners that have a higher ticket item should be more concerned with the discount rates they’re paying far more than the per transaction fees as that represents a larger percentage of the overall fees. If you divide the total amount of fees by the gross volume that you process each month, you’ll have your “effective” rate.
Switching your merchant to a new provider is easy. Generally it only takes a few minutes to complete an online application and a few minutes of verifying your prices and fees to know that you’re saving money. Although the time span for switching to a new account isn’t quick, the actual time you personally spend is typically less than 30 minutes.
Most merchant accounts have an early termination fee, so the process of switching accounts may have costs associated with terminating your existing agreement. There are a few options here, depending on how much your early termination fee is and the duration of your contract. Some merchants can save $100 or more per month and keeping the existing account open for $25 per month may make sense. You should check with the provider you’re considering to also see if they offer a reimbursement for switching by paying off your early termination fee for you. Some providers will do this, others will not, but it’s worth asking.
Getting new equipment during a switchover often makes good sense because you will literally have no down time. If you choose to keep your same equipment, you will have to reprogram your existing equipment to point to the new merchant account which typically takes about 30 minutes to 1 hour depending on the connection speeds. The terminal will download the new program over the internet if you have a terminal with internet capabilities or it will download the new programming over the phone line.
